We staged this vacant home in Dix Hills in mid October of this year and it sold before the month was through.
Act 1: The homeseller was relocating and, at first, put the home on the market with his furnishings (very dated and the furniture arrangement left a lot to be desired). It didn’t sell.
Before: The home seller used a bench that was too big and dwarfed the entryway
What you notice first is the huge bench (and not the space) – and then your eyes would go to the dingy carpet in the living room. (see pics below for the “after” of the entryway).
Here is a before pic of the family room…
Typical furniture lined up against the wall and ignoring the obvious focal point – the fireplace
And here’s our “after” pic – making two seating areas and utilizing the focal point
After: We created 2 separate seating areas in the family room and we placed a curved sectional in front of the fireplace – the focal point of the room
Act 2: He then tried to sell it vacant but all that did was call attention to the dingy carpets (and the need to remove them!) and the need to repaint. Even though the homeseller had the carpets cleaned – it didn’t help at all…they were very soiled and worn.
The vacant room called attention to the dingy carpets and the outdated verticals
The home looked the worse for wear without any furniture in it. The home had a great layout – and an incredible backyard – but all of those virtues were trumped by the dinginess and the home being vacant. Potential buyers could not “see” how they could live beautifully in this home.
Before: Dingy wall to wall carpet in a dining room? Not for today’s buyers
Act 3: We staged it with beautiful furnishings and accessories – and we gave it a new lease on life. We convinced the homeseller that it was in his best interest to remove the dingy carpeting to show the hardwood flooring beneath. That brought more value to the home and gave it a lighter and cleaner appeal. It only took a day – what a difference.
After: Showing hardwood flooring in a dining room will attract buyers
We wanted the homeseller to repaint some of the rooms (the color on the first floor was a very, very pale violet) but that wasn’t in his budget. So – we avoided bringing in any yellow (which would have helped amplify the violet hued walls). When we were finished staging, the walls didn’t scream violet – they appeared more like a pale gray.
Removing the dingy carpet helped to brighten and modernize the living room
A few more pics…
The kitchen, although dated, looked bright, functional and move-in ready
Double sinks are a key feature for buyers
Another view of the kitchen
After Staging: Using a console table that fits the space.
If you have a home (or a listing) on the market that’s vacant, please consider staging it first. According to the National Association of Realtors, it takes twice as long to sell a vacant home. Don’t wait it out (plus a probable price reduction…or 2 or 3!). Stage it before you list it. It will always cost way less than the first price reduction.
Today’s buyers are hypercritical – if they can’t figure out how to place their furnishings because a home is vacant – they will take your home off their list…and make an offer on another.
My thanks to Janet Manno, Associate Broker and Relocation Director of Douglas Elliman for bringing me in to help this home get sold…and to Catherine Lindstadt, Associate Real Estate Broker of Douglas Elliman for doing a great marketing job.
Call me if you would like to learn more about vacant staging, staging consultations…and how to sell your home or listing faster.
PS – Want to see a vacant staging we did in Bohemia NY that sold in 1 Day? Another Douglas Elliman listing. To see the full listing go here
Our latest vacant home staging in Bohemia NY