13 Oct

The Power of Home Staging: A Newly Renovated Home Gets Staged, Gets Offers and Sells

 

Staging a renovated home gets you highers offers more quickly

There are many realtors who feel that staging a new construction home isn’t necessary. And then there are realtors who know that potential home buyers need to have an emotional connection to a home in order for them to make an offer. This was the case recently when we staged a lovingly renovated home in Roslyn Heights NY for realtor George Fiori of RealtyConnect USA.

Creating Different Zones in an Open Floor Plan

The layout was a little problematic – the living room was oddly L-shaped and it also contained a fireplace (that wasn’t in the center of this space either!) and it blended into a dining room space. Open Concept plans are all the rage right now…but guess what? No one knows how to decorate them! When buyers scratch their heads trying to figure out where to place their furniture in an Open Concept Plan – they usually don’t make an offer on the house.

Open Concept Living room, Fireplace and Dining Area

If you notice – the fireplace, which usually is a focal point in a space – is a bit far away from the living room area. By flanking two chairs on either side – I created a little reading and relaxing area.  Then I created the “Living Room/TV watching area” in the back of the house Each space has a separate function.

Dining area needed to show ample seating and some modern touches

The dining area needed to show ample seating. I used 6 chairs but there’s “breathing room” in the space, showing that more can be seated for holiday gatherings.

Highlighting the Key Assets in Your Home

One of the great features in this home, but one that needed some definition, was an extra Master Bedroom. The first floor Master had an adjoining bathroom – so this could be the Master but it also could be a guest room or a mother-in-law bedroom. Leaving it empty would not help a buyer to figure out what to do with this space. I made both bedrooms soft and inviting, so the buyer could make up their mind which one they wanted to make as the Master Bedroom. The en suite bath had a safety bar in the bathroom – so it made some sense to me that this should be an aging parent/ mother-in-law suite or even a “returning to the nest” young adult.

The 3 other bedrooms were upstairs…including the other Master Bedroom, below

Making a romantic, soft and inviting bedroom will invite offers

The 2nd Master Bedroom was upstairs and a very nice-sized bedroom. I kept it simple, yet romantic – with soft colors, plush white bedding, mirrored nightstands and white furnishings. It didn’t have a Master Bath – but the upstairs bath was lovely! See below…

Upstairs bath staged Peachtree Lane in Roslyn Heights NY

The other 2 bedrooms upstairs were quite small. As an expert stager on Long Island, I can tell you that even in small bedrooms… you want to show livability and function. Part of my job as a stager is to make smaller spaces seem more spacious and functional. You don’t want a potential buyer to come away wondering whether or not they can fit their children’s bed and furniture in a room. No matter how small – the function has to be there…and be visible!!! An empty room doesn’t tell them anything about that!

The smallest of rooms need staging – and it should appeal to the littlest person!

The other bedroom, below, was a bit bigger but it needed to show “larger,” more functional…and FUN! I staged it as an older girl’s bedroom – with teal accents.

small bedrooms need staging to show function + Roslyn Heights NY

 

The Kitchen: Every Detail…was a Buyer Magnet

Going back downstairs – the kitchen was done beautifully with white cabinetry and countertops, glass subway tile and stainless steel appliances (and a fabulous gas stove!!)

The first floor also had a bonus space – I staged it as an office. If it was left empty, perhaps buyers wouldn’t know how to use it. I know that many people work from home – or they need a space to pay bills and use their laptops, so it made sense to me to add an office. In fact, I used a large vertical piece of art that I created – with the Eiffel Tower – behind the desk. Who knew that the couple (who made the offer and have now signed the contract) met in Paris and they felt that this was an omen…a sign that they should make an offer on the house!  They were in love with the rest of the house…and the neighborhood – but this piece of art  prompted an offerl!!

a bonus room staged as an office in Roslyn Heights NY

I hope you enjoyed the little tour of this home.  If you’d like to get similar results for your home or listing, call me at 631 793-1315 or email me at LInda.Leyble@gmail.com

Staging can help overcome awkward floor plan, cold and vacant spaces, bad color choices and more – give it a try!!!

 

17 Dec

Why You Should Improve Your Fireplace Mantel When Selling

updated fireplace mantel in a newly staged Long Island home

I can’t tell you how many times I have recommended painting and updating fireplace mantels in homes when a client is selling. Especially red brick fireplaces – when I mention it should be painted or updated, I get this “We think you are crazy Linda” look on my clients’ faces.

A vacant investor property that I staged (above) had the ugliest red brick fireplace – and someone (the investor or the investor’s painter) had the ridiculous idea of painting it even redder – making it worse!

before pic of an ugly brick fireplace

It’s a little tough to tell in this pic – but the painter had painted over the red brick – and it wasn’t even a good job. Painting it white or off white would have been better! Adding the bluestone to it made it even more ridiculous and keeping the ugly brassy doors kept it looking too 70s.

Here’s an after shot, in the same angle. once the fireplace was redone and the furniture and accessories were placed in the room.

Adding the furniture, artwork and accessories really helped – but what an eyesore this fireplace would have been without adding the stacked stone!

NEWSFLASH – this home sold in a month!  Plus – it had several other less than wonderful attributes…

  • It was a little over-priced for the area
  • There was a concrete backyard…no grass
  • It wasn’t in the desirable school district (which was a block or two from it!)
  • Neighbors have two yappy dogs which they let out way too often

Plus…a few other little things that I could enumerate. If they had left the fireplace “as is,” heaven knows how long it would have taken to sell! A fireplace mantel is the focal point of most living rooms and great rooms – you have to make sure it’s given its due by making it a special feature.

Before the investor relented and changed the brick to stacked stone – I had suggested a less expensive alternative – painting.

Here’s a before and after of my blog friend, Leslie Stocker’s, red brick fireplace…

Via www.lesliestocker.com

What a huge difference!! By painting both the brick and the wooden mantel shelf – she updated her fireplace in a day. This is huge – not only for homeowners…but for home sellers on a budget. Notice she painted the brassy/gold parts of the fireplace door black, which updates it further. This needs to be done with heatproof paint. In my project, the door was spray painted with heatproof paint as well.

Another easy way to update your fireplace (when you don’t have a mantel!) is to just use a mantel shelf – and accessories.

Living room fireplace in Great Neck NY after home staging

Living Room Fireplace After Staging

This was another home staging project that I did over the summer – where the home seller had completely ignored having a fireplace at all. There was just a firebox in the wall – that’s it. So, I re-arranged her furniture, added a mantel shelf, art, accessories, an area rug, pillows etc – and now her living room looks like a wonderful place to sit down, relax and enjoy a cozy evening by the fire. You can see some before and afters and read more about that project here.

Home buyers are looking for their dream homes – you have to paint a picture for them. A fireplace is part of that dream for many prospective buyers, so if you have one…play it up…make it memorable. It will help you sell your house (even if you have some less desirable attributes!!

If you need help in making your fireplace look great, please contact me. I am a decorative artist also and have transformed many ugly features into beautiful designer pieces.

Happy selling!