13 Oct

The Power of Home Staging: A Newly Renovated Home Gets Staged, Gets Offers and Sells

 

Staging a renovated home gets you highers offers more quickly

There are many realtors who feel that staging a new construction home isn’t necessary. And then there are realtors who know that potential home buyers need to have an emotional connection to a home in order for them to make an offer. This was the case recently when we staged a lovingly renovated home in Roslyn Heights NY for realtor George Fiori of RealtyConnect USA.

Creating Different Zones in an Open Floor Plan

The layout was a little problematic – the living room was oddly L-shaped and it also contained a fireplace (that wasn’t in the center of this space either!) and it blended into a dining room space. Open Concept plans are all the rage right now…but guess what? No one knows how to decorate them! When buyers scratch their heads trying to figure out where to place their furniture in an Open Concept Plan – they usually don’t make an offer on the house.

Open Concept Living room, Fireplace and Dining Area

If you notice – the fireplace, which usually is a focal point in a space – is a bit far away from the living room area. By flanking two chairs on either side – I created a little reading and relaxing area.  Then I created the “Living Room/TV watching area” in the back of the house Each space has a separate function.

Dining area needed to show ample seating and some modern touches

The dining area needed to show ample seating. I used 6 chairs but there’s “breathing room” in the space, showing that more can be seated for holiday gatherings.

Highlighting the Key Assets in Your Home

One of the great features in this home, but one that needed some definition, was an extra Master Bedroom. The first floor Master had an adjoining bathroom – so this could be the Master but it also could be a guest room or a mother-in-law bedroom. Leaving it empty would not help a buyer to figure out what to do with this space. I made both bedrooms soft and inviting, so the buyer could make up their mind which one they wanted to make as the Master Bedroom. The en suite bath had a safety bar in the bathroom – so it made some sense to me that this should be an aging parent/ mother-in-law suite or even a “returning to the nest” young adult.

The 3 other bedrooms were upstairs…including the other Master Bedroom, below

Making a romantic, soft and inviting bedroom will invite offers

The 2nd Master Bedroom was upstairs and a very nice-sized bedroom. I kept it simple, yet romantic – with soft colors, plush white bedding, mirrored nightstands and white furnishings. It didn’t have a Master Bath – but the upstairs bath was lovely! See below…

Upstairs bath staged Peachtree Lane in Roslyn Heights NY

The other 2 bedrooms upstairs were quite small. As an expert stager on Long Island, I can tell you that even in small bedrooms… you want to show livability and function. Part of my job as a stager is to make smaller spaces seem more spacious and functional. You don’t want a potential buyer to come away wondering whether or not they can fit their children’s bed and furniture in a room. No matter how small – the function has to be there…and be visible!!! An empty room doesn’t tell them anything about that!

The smallest of rooms need staging – and it should appeal to the littlest person!

The other bedroom, below, was a bit bigger but it needed to show “larger,” more functional…and FUN! I staged it as an older girl’s bedroom – with teal accents.

small bedrooms need staging to show function + Roslyn Heights NY

 

The Kitchen: Every Detail…was a Buyer Magnet

Going back downstairs – the kitchen was done beautifully with white cabinetry and countertops, glass subway tile and stainless steel appliances (and a fabulous gas stove!!)

The first floor also had a bonus space – I staged it as an office. If it was left empty, perhaps buyers wouldn’t know how to use it. I know that many people work from home – or they need a space to pay bills and use their laptops, so it made sense to me to add an office. In fact, I used a large vertical piece of art that I created – with the Eiffel Tower – behind the desk. Who knew that the couple (who made the offer and have now signed the contract) met in Paris and they felt that this was an omen…a sign that they should make an offer on the house!  They were in love with the rest of the house…and the neighborhood – but this piece of art  prompted an offerl!!

a bonus room staged as an office in Roslyn Heights NY

I hope you enjoyed the little tour of this home.  If you’d like to get similar results for your home or listing, call me at 631 793-1315 or email me at LInda.Leyble@gmail.com

Staging can help overcome awkward floor plan, cold and vacant spaces, bad color choices and more – give it a try!!!

 

19 Jan

The Douglas Elliman Facebook Live Interview: My Best Home Staging and Selling Tips

Home Staging Tips and Advice Facebook Live Interview

 

Are you using (or watching) a lot of Facebook Lives? I love to do them and watch them.

Last year I was interviewed by realtors Orlando Frade and Matthew Korman of Douglas  Elliman.  I hope you will take a listen – I give a lot of advice for sellers in this little Facebook Live video. Click the link below!

Home Staging Tips and Advice Interview

Me being interviewed by Douglas Elliman Realtors

https://www.facebook.com/TheKormanFradeTeam/videos/625685537642362/

26 Jun

The Stress Free Way to Sell (or List a Home)

Happy Summer to All. Hope you are having a wonderful season so far. I am for sure – I’m just about to go out sailing with my husband…but a blogpost first before the sail!

Today I wanted to talk about how to prevent a lot of stress when you are selling (or listing) a home for sale. Of course I will be talking about the benefits of staging your home first! Preparing your house the right way will absolutely take the stress out of this very stressful time.

Here are some reasons why…

When people put their homes up for sale, most times they showcase their “stuff” rather than highlighting the special features of their homes (the views, the architecture, the hardwood flooring, the fireplace mantel). Consequently, buyers may remember these homes as “the home with too many figurines” or “the home with the dated wallpaper.” When a stager comes in to help a seller prepare their home for market – they concentrate on making sure a potential buyer sees and remembers the special features of a home…and they help sellers downplay anything that may be a negative or a turnoff to a buyer.

Staging is not just a Service…

it’s really all about the underlying benefits you get that are the important points about staging.

Staging Benefit #1: Happy and More Confident Sellers

I love getting Thank You Notes like this!

I love getting Thank You Notes like this!

This lovely note I got from my Great Neck client tells me she is happy and she probably feels more secure about the look of her home as it goes on the market. I bet she is even more confident in her realtor too. And – a  happy, less stressed client won’t be calling their realtor every day wondering why their house hasn’t sold yet!

Staging Benefit #2: Saves Sellers Time and Will Probably Net Them a More Profitable Sale

Great Neck NY living room before

Living Room Before

 

Great Neck NY living room staged before going on the market

Living Room After Home Staging

Staging Benefit #3: Staging Brings out the Best Attributes of a Home and Shows Buyers How to Live in a Space

Great NeckNY living room fireplace before home staging

Living Room Fireplace Before

Living room fireplace in Great Neck NY after home staging

Living Room Fireplace After Staging

It was obvious to me that this client really didn’t have a decorating bone in her body.  She had really great furniture (Roche Bobois – that’s French for really darn expensive stuff!) and a beautiful baby grand piano. But, incorrectly placing these pieces and not establishing a focal point (ignoring it altogether actually) would not allow a buyer to see how to live in an open concept home like this.

I had my client purchase a mantel shelf, some pillows, artwork, area rugs (she bought the wrong size…but this is much better than “nothing”) and I brought in additional accessories to warm up the room and to give some emphasis to an otherwise over-looked fireplace. What I was able to do in a day – my client never accomplished in all the years she was living in the home!

For info on this home contact listing agent: Xiujing Zhang (JJ); Keller Williams. tel. (860) 266-4349

Staging Benefit #4: It Gives the Home Warmth, Personality and Shows Buyers How They Can Decorate

Vacant living room in the Mooring in East Islip NY

Vacant Living Room Before

Staging a beautiful but vacant waterfront home in East Islip NY

After Home Staging

Above, a large vacant home can feel cold and impersonal. Tall walls and mantels can feel imposing and difficult to decorate; Open floor plans may confound many buyers. This beautiful waterfront home in The Moorings in East Islip needed some furnishings and some love…some warmth.

Staging Benefit #5: Can Show Buyers the Function of a Room (i.e. how to use Bonus, Extra Rooms in a Large, Vacant Home)

how to stage a bonus vacant room

A Vacant Bonus Room

Staging a vacnt bonus room as an office

Bonus Room Staged as an Office

Bonus rooms not only confuse buyers but many sellers don’t know what to do with them either – so many times these spaces remain undecorated or they become “storage” rooms. Staging helps to give a reason – a function to these rooms. I wish that my own home office looked like this!

For information on this home, contact listing Agents: Joe Guiliani (tel. 631 774-6551) and Mike Watts (tel. 516 398-4845) of Michael J Watts and Associates. 

If you would like to feel more confident about your home for sale, please give me a call at 631 793-1315. I know that I can help you!